Category: taxi

Taxi 5

Thanks ISO Republic for the photo

In this series we're using the same image but using different methods to get inspiration from it... We could look at the textures and patterns in the image. By using textures that are not simply available online you create a design that is instantly less "default". I'm particularly fond of the orange pattern in the light, but you could also use the blurred pattern on the buildings behind which has a lovely subtle feel about it.

 
Taxi 4

Thanks ISO Republic for the photo

In this series we're using the same image but using different methods to get inspiration from it... This time let's think about how the taxi light works. We can see instantly whether any taxi is available or not. The light is always in the same position whether it's on or off which helps. We know where to look. Are there any elements online that would benefit from this sort of subtle but clear communication?

 
Taxi 3

Thanks ISO Republic for the photo

In this series we're using the same image but using different methods to get inspiration from it... This time we could just use the colours in the image as a starting point. I find blurring a photo in Photoshop can be helpful. Here I like the way the orange sticks out and could be used for buttons or key information.

 
Taxi 2

Thanks ISO Republic for the photo

In this series we're using the same image but using different methods to get inspiration from it... It feels like early morning in this photo. So what about if a site changed as the day went on. Maybe morning people are looking for different things to evening people? Could the site get darker as the evening comes? Or maybe different content is presented at different times?

 
Taxi 1

Thanks ISO Republic for the photo

In this series we're starting with the same image but we'll use different methods to get inspiration from it... So, to start with let's think about getting a taxi ride. You get in and say where you want to go. Then you sit back and wait. Often a website can feel like hunting around with a map, but if we have someone to ask we don't need a map. Should the company behind a site employ a sort of "website receptionist" to direct people to the right place?