There's something about this song that gets me in my gut. There are four or five moments throughout the song that are truly epic. All these vocals together feels so raw and amazing. Is there a visual equivalent to this? If you were just looking to create raw gut emotion in someone what would you do visually?
The colours in this are fantastic. Having all the green in the video as this orangy pink is so striking. I love it. It works so well becuase we're so used to seeing greenery as green. What colours on a site can we swap for something less typical? And beyond colours what can we invert or swap?
JP Cooper's voice is amazing. It's a cracking song and all his little vocal twists and turns keep you surprised. The song has a purpose and direction but there are little details along the way that are treats in themselves. This could definitely be explored in web design. The video is great too – all one take. Really nice.
In this song I love the contrast of the two vocals, even just in the first 20 seconds. There's a real symmetry to the start as well where they bounce back lyrics. All elements that could work well in a website design.